The Moorlands Edit: Patterned Flooring Inspired by Staffordshire

Fresh air outside. Fresh design inside.

Seen the ad? You’re in the right place. 

A curated collection of patterned vinyl flooring inspired by the colours, craft and character of the Staffordshire Moorlands — with free samples available to order online.

There’s something about the Staffordshire Moorlands.

The shifting greens of the hills.
The soft stone tones of village paths.
The heritage patterns that have quietly shaped homes here for generations.

The Moorlands Edit is our small nod to that landscape.

A collection of patterned vinyl flooring inspired by the colours and character of the place we call home — from olive greens and warm stone tones to salmon pinks and deep inky blues.

Designed for real homes, busy kitchens and family spaces, these floors bring pattern, warmth and personality underfoot while staying beautifully practical for everyday life.
Because sometimes the best design inspiration is right outside your door.

Inspired by place

The Moorlands have always had a quiet influence on design.

From the rich ceramics of nearby Stoke-on-Trent to the geometry of historic Minton tiles, this part of the country has a long tradition of pattern, colour and craft.
The designs in this edit take those influences and reinterpret them for modern homes — bold enough to make a statement, but calm enough to live with every day.

Think:

• star motifs and repeating geometry
• soft heritage colour palettes
• patterns that feel timeless rather than trend-led

It’s not about copying the past.
It’s about bringing that sense of place into today’s homes.

Beautiful enough to notice. Durable enough for real life.

Since 2016, our vinyl flooring has been designed to combine striking patterns with everyday practicality.

Each floor is produced to the size of your room and supplied in wide panels for easier fitting — meaning fewer joins and a cleaner, more seamless finish. It’s waterproof, comfortable underfoot and easy to care for, making it ideal for kitchens, bathrooms and busy family spaces where life happens.
Because great design shouldn’t be saved for special occasions.

Colours of the Moorlands

The palette for this edit draws directly from the surrounding landscape.

• Olive greens inspired by the hills and hedgerows
• Salmon and terracotta tones reflecting heritage ceramics
• Deep inky blues adding contrast and depth

Together, they create patterns that feel both grounded and joyful — perfect for homes that want something a little different.

The Moorlands Edit

Moorland

Moorland is the heart of the collection — a design that captures everything the Moorlands Edit is about: heritage influence, artistic confidence and a love of pattern that transforms a room from the ground up. Its bold geometry draws on classic tile traditions, while the softened palette gives it a more relaxed, lived-in beauty. Olive, salmon and deep teal bring warmth and richness to the stone-toned base, creating a floor that feels both grounded and full of life.

There’s something quietly theatrical about Moorland. It doesn’t just sit beneath a space; it shapes it. In kitchens, hallways or open-plan rooms, it brings depth, personality and that unmistakable feeling that every part of the interior has been chosen with care.

Ilam

Ilam brings a more romantic mood to the Moorlands Edit — softer, more fluid, and full of decorative grace. Its flowing forms and heritage-inspired details give it an easy elegance, creating a floor that feels calm, characterful and beautifully composed. Pattern is present, but never overpowering. Instead, it adds a gentle sense of rhythm that makes a room feel layered, welcoming and instinctively at ease.

This is a design for spaces that want warmth without heaviness and interest without noise. Ilam has a way of making a room feel finished in the loveliest sense — thoughtful, creative and full of quiet confidence.

Hen Cloud

Hen Cloud brings a bolder, more directional feel to the Moorlands Edit, using strong geometry and heritage detail to create a floor with real presence. Graphic, grounded and full of character, it’s a design that holds its own beautifully in hallways, kitchens and statement spaces where the floor deserves to lead rather than quietly blend in.

Each design is individually produced for a true feature floor and made to the size of your space, helping you achieve a more tailored finish. It’s practical as well as striking too — waterproof, easy to live with and designed for real homes where good design still needs to work hard.

Alstone

Alstone is the most architectural pattern in the Moorlands Edit, balancing a clean lattice-like layout with soft heritage colour for a look that feels calm, confident and beautifully resolved. More understated than some of the bolder designs in the collection, it still brings plenty of interest to the room — just in a quieter, more effortless way.

Produced individually and supplied in wide panels up to 2.9m, Alstone is designed to create a polished feature floor with easier fitting and fewer interruptions to the pattern. It’s an ideal choice for larger spaces, busy family rooms and interiors that want pattern with a more refined edge.

Throwley

Throwley is one of the most expressive designs in the Moorlands Edit — rich in pattern, full of movement and inspired by the beauty of traditional tilework at its most decorative. Star motifs, curved detailing and a warm, earthy palette combine to create a floor with real soul. Terracotta, olive and teal play across the design in a way that feels joyful and artistic, bringing instant warmth and a strong sense of identity to the room.

There’s a generosity to Throwley. It feels layered, creative and unapologetically characterful — the kind of design that invites you to build a room around it. For spaces that want to feel collected, distinctive and deeply personal, Throwley sets the tone from the very first glance.

Free samples to see them in your own space

Seen a design you like?
Click the links under the pattern images above, scroll down, and enter your full address in the sample request box:

Your free sample lets you check the colour and pattern properly at home, where it matters most.
Sample scales may be reduced slightly so more of the design can be shown, and unless told otherwise, our initial proofs use the website image with the feet. From there, we can adjust the scale to suit your space if needed.

There’s much more information on the samples, the proofs we send, and everything else in the guide to ordering flooring.

Pick your favourite, request a sample, put your boots back on and get back to what brought you here in the first place — the trails, the hikes and the Staffordshire Moorlands.

For our Gawthorpe Textiles range and more inspiration, explore the full patterned flooring collection →