The Moorlands Edit: Patterned Flooring Inspired by Staffordshire

Fresh air outside. Fresh design inside.

A curated collection of patterned vinyl flooring inspired by the colours, craft and character of the Staffordshire Moorlands — with free samples available to order online.

There’s something about the Staffordshire Moorlands.

The shifting greens of the hills.
The soft stone tones of village paths.
The heritage patterns that have quietly shaped homes here for generations.

The Moorlands Edit is our small nod to that landscape.

Some of us are based here, so this isn’t a place we chose simply because the colours looked good together. It’s part of our everyday surroundings — and the starting point for a collection inspired by the colours and character of the place we call home.

Olive greens, warm stone tones, salmon pinks and deep inky blues come together with pattern to give you plenty to work with. Whether you pick up one of those colours elsewhere in the room or simply let the floor do its thing, these are designs made to bring more personality underfoot.

Designed for real homes, busy kitchens and family spaces, they give you pattern and colour alongside the practicality you need for everyday life.

Inspired by place

The Moorlands sit in a part of the country with a long relationship with pattern, colour and craft.

From the rich ceramics of nearby Stoke-on-Trent to the geometry of historic Minton tiles, there is inspiration all around us. We’ve taken some of those influences and brought them into patterns for modern homes — not to recreate the past, but to give you new ways to use colour and pattern in your own space.

Think:

• star motifs and repeating geometry
• soft heritage colour palettes
• patterns that feel timeless rather than trend-led

You can take as much or as little from that story as you like. What matters is finding the pattern that feels right in your room.

Beautiful enough to notice. Durable enough for real life.

Since 2016, we’ve been making patterned vinyl flooring for people who want something more interesting underfoot without giving up everyday practicality.

Each floor is produced to the size of your room and supplied in wide panels for easier fitting — meaning fewer joins and a cleaner, more seamless finish. It’s waterproof, comfortable underfoot and easy to care for, so you can choose the pattern you love knowing it’s made for real life too.

Because practical doesn’t have to mean plain.

Colours of the Moorlands

The palette for this edit draws directly from the landscape around us.

• Olive greens inspired by the hills and hedgerows
• Salmon and terracotta tones reflecting heritage ceramics
• Deep inky blues adding contrast and depth

Together, they give you a palette that feels grounded but far from plain. Start with the colour that catches your eye, then see where the pattern takes you.

The Moorlands Edit

Moorland

Moorland brings classic geometric pattern together with a softer mix of olive, salmon, deep teal and warm stone. There’s plenty going on, but the colours keep it grounded, giving you a floor that can add real personality without dictating everything else in the room.

Look a little closer and you’ll see the tile influences behind it; step back and it becomes a strong repeating pattern underfoot. How much you build around it is entirely up to you.

Ilam

Ilam takes the collection in a softer direction. Its flowing forms bring movement to the floor, while the heritage-inspired colours keep the overall look easy to live with.

It’s a lovely option if you want noticeable pattern without the stronger geometry of some of the other Moorlands designs. Let it sit quietly alongside the rest of your room or use its colours as a starting point — the choice is yours.

Hen Cloud

Hen Cloud is one of the stronger geometric patterns in the edit. Repeating shapes and heritage-inspired colour give it plenty of presence, making it a good place to look if you want the floor to play a bigger part in the room.

The pattern may be bold, but there are no rules about what has to go with it. Pick up one of its colours, contrast it with something completely different or simply let the floor stand on its own.

Each design is individually produced to the size of your space, giving you a feature floor made for your room. It’s waterproof, comfortable underfoot and easy to care for too — because choosing more pattern shouldn’t mean accepting less practicality.

Alstone

Alstone pairs a clean, lattice-like pattern with softer heritage colour. It’s quieter than some of the designs in the collection, but there’s still enough happening underfoot to give a room its own identity.

If you like the idea of pattern but find yourself drawn towards something more ordered, Alstone gives you that middle ground. From there, trust your own eye — it can work with as much or as little colour as you want around it.

Produced individually and supplied in wide panels up to 2.9m, Alstone is made to the size of your space, helping to reduce joins and keep the pattern flowing across the floor.

Throwley

Throwley turns the pattern up a little further. Stars, curved details and a mix of terracotta, olive and teal give it movement, colour and plenty of personality.

If this is the one that catches your eye, you probably don’t need us to tell you what to do with it. Use the colours already there, put it alongside something unexpected or make it the one big patterned decision in an otherwise simple room. Your room, your rules.

Free samples to see them in your own space

Found one you’d like to see properly?

There’s a free sample link under the calculator on every flooring design page. Add your favourites and we’ll send them out so you can see the colour and pattern in your own home.

Your light, your colours, your room — that’s where the decision matters.

There’s much more information about samples, the proofs we send and how ordering works in the guide to ordering flooring. If it’s the colour rather than these particular patterns that caught your eye, you can find more green vinyl flooring inspiration here.

Explore the collection, order a few favourites and see which one earns its place in your room.

For our Gawthorpe Textiles range and more inspiration, explore the full patterned flooring collection →